Privacy & Cookie Policy

1. Who we are

horseygame.net is an independent fan wiki for the Steam game Horsey Game (app 3602570). It is not affiliated with the game's developers or publishers. Site operator contact: /contact.

2. What data we collect

We collect three categories of data, gated by the cookie banner that appears on your first visit:

• Necessary — A single localStorage entry (horseygame_net_cookie_consent) records which cookie categories you accepted, and when. Required for the site to remember your choice. Cannot be disabled.
• Analytics — Loaded only if you opt in. Google Tag Manager (container GTM-TNHRVM9M) plus any GA4 or similar tags configured inside that container. Used to understand aggregated traffic patterns. We do not sell this data.
• Marketing — Loaded only if you opt in. Google AdSense (publisher ca-pub-6660696930590269) shows display ads. Google may use cookies to personalize ads.

Some pages may include native tools (e.g. /tools/dna-database) that store data locally in your browser (specimen archive, cross logbook). That data never leaves your device.

3. Legal basis (GDPR)

For visitors located in the EU/EEA, we rely on your explicit consent (Article 6(1)(a) GDPR) for both analytics and marketing cookies. Necessary cookies rely on our legitimate interest in remembering your consent decision (Article 6(1)(f) GDPR).

4. Third-party processors

When you opt in, your browser communicates with the following services. Each has its own privacy policy:

• Google Tag Manager & Analytics — policies.google.com/privacy
• Google AdSense — policies.google.com/technologies/ads
• Formspree (used by /contact form submissions) — formspree.io/legal/privacy-policy
• Vercel (hosting) — vercel.com/legal/privacy-policy

5. Your rights

Under GDPR you may withdraw consent at any time, request access to your data, request deletion, or lodge a complaint with your local Data Protection Authority. To withdraw consent on this site, clear the horseygame_net_cookie_consententry in your browser's localStorage and refresh the page — the banner will reappear. For other requests, message us via /contact.

6. Data retention

We do not maintain a user database. Cookie consent state lives in your browser (localStorage) until you clear it. Analytics and ad-network cookies follow their own retention rules — see the third-party policies above.

7. Changes to this policy

We may update this policy as the site evolves. The "Last updated" date at the top reflects the most recent change. Material changes (e.g. adding a new tracker) will re-prompt the cookie banner so you can reconfirm your choices.